The new logo of internationale tanzmesse nrw uses Rudolf Laban’s cube as its starting point. Laban’s concept, used by choreographers the world over, imagines the dancer within a cube of 27 points. At the same time, it is also a system of organising movement and a space within which the dancer moves – a fitting symbol for their organisation. The fair is held every two years. Each edition has a new colour to identify it. For the website, a number of logo variations were made, filling the cube with abstract shapes.