Scwitch helps organisations in the socio-cultural sector with running the business side of their operation. They do this by providing advice, collecting resources and informing members. They needed their logo to represent the more serious business side of things (accountancy, tax, etc.) as well as to accentuate the SC in their name which represents the  socio-cultural sector. I used a red swish to join these letters and give a transformative upswing to the identity.