Brussels Chiropractic is another small business that I have followed since its inception. Initially I was hired to design the logo and stationery. I joined the dots of the i’s in the name to create the shape of a spine lying on the treatment table. Since his first practice, Declan has moved three times. Apart from designing the decals for his windows, I also helped him with his reception area – pulling the branding through into the waiting area. A fun detail was setting up the coat hooks in the same spinal shape as the logo.