Branding for international contemporary dance festival
The new logo of internationale tanzmesse nrw uses Rudolf Laban’s cube as its starting point. Laban’s concept, used by choreographers the world over, imagines the dancer within a cube of 27 points. At the same time, it is also a system of organising movement and a space within which the dancer moves – a fitting symbol for their organisation. The fair is held every two years. Each edition has a new colour to identify it. For the website, a number of logo variations were made, filling the cube with abstract shapes.
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