Spring mee!, which translates as “Jump with us!” is a project of Vormingplus Antwerpen which helps parents of low-income groups integrate their children in the Flemish schooling system. They give advice on homework, lunches, attendance, etc. The kangaroo with its child-protective pouch was a clear mascot for this project.
I helped them develop a branding system to be used through all the schools that participate in the project. This included variations on the logo as well as a little “Joey” kangaroo icon which could be used to give specific tips. Some pictograms were created to be used in the introduction folder that each family would get to prepare their kids for the first day of school.